Value Chain Analysis

 Brand Value Chain:

                                    For any new product launch, value chain analysis is very important aspect. Brand Manager/brand owner needs to put entire focus on creating logical value chain for the brand by keeping in mind of competition, marketing plans & various other aspects which will add up till the target customer gets the final product. 

                                    The major aspects which needs to be considered before creating brand value chain are:
  • Retail Selling Price (RSP)
  • Retail Mark Up
  • Distributor Selling Price/Price to Trade (PTT)
  • Distributor Margin
  • Landing Price to Distributor
  • Port Clearance Charges
  • Shipping Cost
  • Factory Selling Price 

Below image will give the clear idea about how brand value chain can be calculated:

Value Chain Analysis


Comments

  1. Amazon Services11 April 2022 at 02:38

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