New Product Launch in UAE

 Brand Value Chain:                                             For any new product launch, value chain analysis is very important aspect. Brand Manager/brand owner needs to put entire focus on creating logical value chain for the brand by keeping in mind of competition, marketing plans & various other aspects which will add up till the target customer gets the final product.                                               The major aspects which needs to be considered before creating brand value chain are: Retail Selling Price (RSP) Retail Mark Up Distributor Selling Price/Price to Trade (PTT) Distributor Margin Landing Price to Distributor Port Clearance Charges Shipping Cost Factory Selling Price  Below image w...