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Value Chain Analysis

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 Brand Value Chain:                                             For any new product launch, value chain analysis is very important aspect. Brand Manager/brand owner needs to put entire focus on creating logical value chain for the brand by keeping in mind of competition, marketing plans & various other aspects which will add up till the target customer gets the final product.                                               The major aspects which needs to be considered before creating brand value chain are: Retail Selling Price (RSP) Retail Mark Up Distributor Selling Price/Price to Trade (PTT) Distributor Margin Landing Price to Distributor Port Clearance Charges Shipping Cost Factory Selling Price  Below image w...
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New Product Launch in UAE (United Arab Emirates) - Blog

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Launching a New product in UAE (United Arab Emirates) - Blog                      It is well known fact that UAE is the business hub for many business sectors and FMCG is one of the sectors where many International brands are available in UAE due to vast population demographics. To launch an FMCG brand in UAE, it needs to have new product launch strategy in hand- in order to be in the successful brands list. Many brands have entered in UAE but due to minimal market understanding and lack of better product launch strategy, they got failed and vanished from the market within short period of time. So, it is always better to have your new product launch strategy ready before taking the decision to launch the brand in UAE.                               This blog will cover all the important factors for the new product launch in...
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Location: United Arab Emirates
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